Watch English Movies Online Now! Blockbuster, Inc., features a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they are able to; but they could only take action in Blockbuster stores.
The move, announced yesterday, is part of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to avoid Internet-based rival Netflix from enroaching on its share of the market, has were fighting a losing battle. As consumers gone after renting movies from the Internet inside them for hours them delivered within the mail, Blockbuster was made to close a lot of its brick-and-mortar stores. However, even its online rental branch, which was meant to take on Netflix without treatment turf, never became as big and profitable because retailer hoped.
The download plan is actually form of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will probably be setting up kiosks in a very select few of the company's stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, of course, is consumers should not only own an Archos-manufacturerd portable movie player, and can also still ought to drive with a physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a movie library online, request a show, and possess it shipped to their door (often through the next day). Blockbuster's move can be hardly revolutionary when compared to initiatives by Netflix permit customers download and stream movies for their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies could be searched, rented and watched in a few minutes just by utilizing a wireless Internet connection along with the Apple TV hardware connected on their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable tv companies are already offering video at will for years.
With such competition, it can be hard to see why consumers will need to drive with a neighborhood Blockbuster merely to download a motion picture onto a motion picture player that they may have to buy by themselves.
One way Blockbuster will make this plan easier is if they opened up the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can imagine that a kiosk that allow you to plug your iPod into and download a show immediately may have potential. At the same time, Apple has long offered the service through iTunes in the comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks will likely be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as opposed to using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously includes a long way to attend beat Netflix inside the movie rental business.
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